"Safe Search & Shop" Pro-Life Internet Portal Changes its Focus
Still donates half of its retail earnings to Crisis Pregnancy Centers

Contact: Tony Silva, Buy Pro-Life, 317-722-7484

INDIANAPOLIS, June 28 /Christian Newswire/ -- For several years, Buy Pro-Life served as a shopping portal and donated at least half of its retail earnings to Crisis Pregnancy Centers. The look and feel of the site has since changed. However, the focus of the site remains the same: raise needed funds for CPCs while providing a useful service to the pro-life community. The site at www.buyprolife.com is now a family safe search engine using Google's Custom Search technology.

According to Tony Silva, the site's Web servant, the change in format was made necessary by the rules Internet affinity publishers must follow for most of the stores they feature on their Web sites. While the site no longer promotes the fact that half of its retail earnings is donated to CPCs, the donation program remains the primary purpose of the site. 'Recasting our site as a family safe search engine allows us to continue offering links to popular products and services and a full service Web store without breaking any rules,' Silva said.

With the switch to a custom search engine format, Buy Pro-Life can now work with CPCs to identify businesses and organizations that support pro-life causes. While the search results are identical to those found with Google's 'Safe Search' feature, some individual listings may include a comment that the company listed was labeled by a CPC as a pro-life business. There is no charge to the CPC or to the business for this service.

Buy Pro-Life is actively seeking CPCs in large communities to help label Web site listings for their major donors. As the list of labeled sites continues to grow, Buy Pro-Life plans to launch local community based daughter sites to serve specific CPCs. Interested CPC personnel can contact the site via email at support@buyprolife.com.