Gospel Music Channel Ranks #1 in Myers Emotional Connections Study for Second Consecutive Time
GMC Tops 100 Mid-Sized & Emerging National Networks in Overall Emotional Connection with Key A18-49 Audience
Contact: Mark Braff, 201-612-0707, mbraff@braffcommunications.com; Gloria Avillar 678-592-6054, gloria@gospelmusicchannel.com; both with Gospel Music Channel
ATLANTA, Sept. 10 /Christian Newswire/ -- Gospel Music Channel (GMC), the nation's first and only 24/7 all-gospel music television network, finished #1 among 100 mid-sized and emerging national networks in the just-released 2007 Myers Emotional Connections Study which measures the critical issue of audience engagement. GMC also finished #1 overall when Myers last conducted the study in 2005.
The Myers 2007 Emotional Connections Index is composed of five key attributes: Network Relevance (GMC finished #1 among the 100 measured national networks); Frequently Watch (GMC: #1); Stay Tuned Without Skipping Commercials (GMC: #2); Likely Consider Purchasing Product/Service Offered (GMC: #4); and Pay a Special Fee to Watch Whenever I Want (GMC: #4).
Among women 18-49, GMC ranked #1 in both Overall Emotional Connections and Network Relevance. Among men 18-49, GMC was #2 in both these categories. GMC also ranked either #1 or #2 in these same categories across other demo breaks, including adults 18-64, men 18-64, women 18-64, adults 25-54, men 25-54 and women 25-54. Additionally, GMC ranked #4 overall among households earning $100,000+ annually and #3 for Network Relevance among this same group.
"Gospel Music Channel has finished #1 in both Myers studies since we've been on the air," said Barbara Bekkedahl, vice president, advertising sales and sales operations, GMC. "This further validates the fact that the people who watch our network are more than our viewers, they are fans. They are the most passionate, engaged, connected and diverse fan base of viewers anywhere on television. Music lovers connect with Gospel Music Channel's rare combination of inspirational and entertaining television in a completely family-friendly environment."
GMC's steady stream of 2007 system launches has made the channel the fastest growing network of the year and put the network on course to exceed the 20 million household milestone by year's end. Gospel Music Channel is now seen in each of the top ten markets (DMAs), 22 of the top 25 and 46 of the top 50.
Gospel Music Channel is the first and only 24-hour, advertiser-supported, all music entertainment network devoted to the uplifting, inspiring, and diverse music that is gospel.
