Contact: Matt Lockhart, General Manager, Standard Publishing, 513-728-6917

CINCINNATI, Sept. 26, 2013 /Christian Newswire/ -- Standard Publishing, a division of CFM Religion Publishing Group, has sold the Happy Day and Faith that Sticks brands to Tyndale House Publishers.

"Standard Publishing's core strengths are in providing curriculum and special programming like our newly refreshed HeartShaper® children's curriculum, Vacation Bible School programs, and the #1-selling Standard Lesson™ adult Bible resources," said Peter M. Esposito, CEO and President, CFM Publishing. "To better align and focus our future, we are selling these popular brands to Tyndale House, who has plans to grow the lines. We will continue to sell and promote the strong portfolio of children's, youth, teen, and adult books we are proud to have published," Esposito continued.

"The Faith that Sticks and Happy Day brands will give Tyndale opportunity to expand our ministry to children by providing helpful products to their parents and churches," commented Doug Knox, Sr. VP, Group Publisher for Tyndale. Knox continued, "Our friends at Standard Publishing have successfully established a place in the market for the Faith that Sticks and Happy Day brands that we look forward to expanding upon."

Tyndale will begin accepting orders October 3, 2013, and shipments will begin October 17, 2013. Sales-related inquiries for Tyndale may be directed to Marianne Chrisos at (630) 784-5289 or mariannechrisos@tyndale.com.  

About Standard Publishing: Standard Publishing serves churches worldwide and is recognized as a leader in true-to-the-Bible resources that educate, encourage, and enrich adults, youth, and children. The company is based in Cincinnati, Ohio. More information about Standard Publishing is available at www.standardpub.com.

About Tyndale House Publishers: Tyndale House Publishers, founded in 1962, is the world's largest privately held Christian publisher of books, Bibles, and digital media. Tyndale has published many New York Times bestsellers. The largest portion of its profit goes to the nonprofit Tyndale House Foundation, which makes grants to help meet the physical and spiritual needs of people around the world. Tyndale was founded to publish Living Letters, which later comprised part of The Living Bible, a contemporary paraphrase of the Bible that became a global publishing phenomenon. Tyndale now publishes the Holy Bible, New Living Translation (NLT), the translation of choice for millions of people. More information about Tyndale House Publishers is available at www.tyndale.com.