Contact: Susan M. Zahn, WDC Media PR, 877-862-3600 ext 2, SusanZahn@wdcmedia.com

LOS ANGELES, Apr. 9 /Christian Newswire/ -- The movie "BULLRIDER"  by Off The Pier Productions passionately documents the athleticism, camaraderie, courage and heart of the men and the bulls who challenge one another each year in the Professional Bull Riders (PBR) Built Ford Tough world championship series.  But the movie's crossover appeal to the Christian marketplace is gaining fast momentum because the stars of the movie, the bull riders themselves, openly discuss their faith as an integral part of their success.

"BULLRIDER" is as much about living life as it is about the rough and tumble world of extreme sports, according to producer Maureen Holmes, president of Off The Pier Productions.  "You don't have to be a cowboy, or a sports enthusiast to be moved and inspired by this film to grow closer to God. The movie's biggest fans are often those who knew nothing about the world of professional bull riding and found themselves so inspired by the riders." 

Released in selected theaters across the country in 2006, "BULLRIDER", now on DVD, is a reflection of the grit demonstrated by the PBR cowboys—it is making a strong comeback—this time, however, it's among those of faith.  Throughout the movie, the professional riders unabashedly point to their strong faith in Jesus Christ that encourages them during difficult times, protects them from serious injury, and gives them love for one another in a fiercely competitive environment.  These professional athletes literally face serious injury or even death each time they attempt to ride the storm for eight seconds of a bull's fury. These very same struggles, defeats and victories are found in everyday life, maybe not as intense, but certainly, as important.  The riders show by example how they conquer fear and insecurity by expressing their faith openly.

Champion Bull Rider Mike Lee, young and bold and broken in "BULLRIDER", draws on his faith as some suggest the danger he invites with each ride.  "I'm not afraid of dying now that I know the truth," Lee says. The current world champion, Adriano Moraes, is pure inspiration.  He says it all when he states that the riders rely on something 'greater,' something 'stronger' than they are: they rely on God.     

"'BULLRIDER' is an excellent witnessing tool for the tough guy who thinks religion is a crutch for weak minds, or the up and coming athlete who relies on self, or the average person who just struggles with day to day life," says Bill Wilson, Christian author, cowboy and former rancher.  "When these men speak of getting hurt and working through the pain by the grace of their faith, it is a message we all need to hear."

"BULLRIDER" is now available on DVD, which features the original 90 minute film released last year plus another 45 minutes of interviews with world champion cowboys and the stars of the movie—the PBR cowboys.  For more information on "BULLRIDER" visit http://www.bullridermovie.com.

To schedule an interview with the films cast or crew, contact Susan Zahn, of WDC Media PR, 1-877-862-3600 x 2, office@wdcmedia.com.  Review copies of "BULLRIDER" are available to members of the media.