Contact: Palmer Holt, 704-662-2569, Palmer@InfinityConcepts.net; Arie Sommer, 212-499-5644, aries@imot.org

PITTSBURGH, Dec. 5 /Christian Newswire/ -- Infinity Concepts, a full-service marketing and consulting firm, jointly announced today with the Israel Ministry of Tourism that is has been named agency of record for marketing to the Christian segment of North America.

The Israel Ministry of Tourism selected the Pittsburgh-area firm after conducting a two-phase competition among four companies. With the contract, Infinity Concepts will spearhead Israel’s efforts to create a significant increase in travel to the Holy Land by North American Christians.

“Having led more than a dozen tours to Israel myself, I am excited to have the opportunity as a company to attract Christians to the Holy Land,” said Mark Dreistadt, president and founder of Infinity Concepts. “We are confident our plan will spur a perpetually growing number of Christians to travel to Israel and experience a trip that can only be described as life-changing.”

The Honorable Arie Sommer, Israel Ministry of Tourism Commissioner for North and South America, added, “With the expertise and experience of Mark Dreistadt and his staff at Infinity Concepts, we believe we have selected the best firm for a strategic partner that can take us to new levels of reaching Christian in North America and attracting them to visit Israel.”

Infinity Concepts already has crafted an exhaustive marketing plan that will target the Christian market through a unified and market-specific branding campaign of Israel. In addition, the firm will work with Israel Ministry of Tourism staff and North American tour operators to create a more in-depth understanding of the Christian markets in the region.

Founded by Mark Dreistadt in 2002, Infinity Concepts provides organizations with comprehensive strategic solutions designed to maximize development and growth. The firm’s specialties include strategic planning, marketing, fundraising, organizational development and media services.

With its central office in Jerusalem, the Israel Ministry of Tourism leads the State of Israel’s efforts at maintaining a strong tourism industry. Isaac Herzog serves in Jerusalem as the Minister of Tourism and also sits on Israeli security cabinet. The Ministry of Tourism also oversees offices in Europe, Asia, and North and South America. Arie Sommer heads the North and South America offices as Tourism Commissioner from the Ministry’s offices in New York City.