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Operation LifeShield Signs WDC Media as Agency of Record

Contact: Susan M. Zahn, WDC Media PR, 877-862-3600, 530-963-3496, Office@wdcmedia.com

LOS ANGELES, April 19 /Christian Newswire/ -- WDC Media, the nation's fastest growing faith and values based public relations firm, announced it has been retained by Operation LifeShield to facilitate public relations, strategic media relations, and marketing communications.

"As a specialist in strategic faith-based media relations, WDC is honored to be named the agency of record for Operation LifeShield," said Susan Zahn, founding president of WDC Media.  "WDC is looking forward to a fruitful campaign that will produce tremendous exposure for Operation LifeShield through a targeted national media campaign that will create heightened brand awareness for our new client."

Operation Lifeshield provides transportable bomb shelters to Israeli cities and other areas that lack essential life-saving shelter in the event of an attack. Warnings from an air raid siren give children or other civilians about 30 to 90 seconds to seek shelter before the missiles invoke their carnage. Seeing the immediate need for refuge and safety, Operation LifeShield has created an emergency campaign to facilitate donations for constructing and deploying life saving air raid shelters. "We found that children playing outdoors at the time of a missile attack often could not find adequate and safe shelter before the missiles hit," said Shep Alster, who along with Josh Alder started "Operation Lifeshield" after seeing first hand the devastation to innocent lives.  "Operation Lifeshield's" goal is to place shelters next to kindergartens, classrooms, playgrounds, sports fields, youth clubs, golden age centers, houses of prayer and temporary structures that offer no protection from rocket attacks."  For more information on Operation LifeShield visit http://operationlifeshield.com/main/.

Zahn reports that WDC Media will be spearheading Operation LifeShield's national publicity campaign.  Since its launch in 2003, WDC Media has been effectively bridging the gap between religious America and the media.