As Primary Investor, KMA Plays Significant Role in Launch of New Web Site
Contact: Chris Lipscomb, clipscomb@kma.com, 972-244-1900
DALLAS, Jan. 29 /Christian Newswire/ -- KMA Direct Communications, Inc. and GodTube.com have entered a strategic partnership in which the two companies share resources to better serve their clients. KMA is a primary investor in the privately held Web site, which has experienced explosive growth since launching in August 2007.
The agreement allows KMA to leverage GodTube's technical infrastructure, including video sharing and social networking, in the Christian marketplace. KMA Chief Strategy Officer Steve Stapleton, who oversees the development and integration of KMA's Internet properties, says access to the innovative technology enhances KMA's ability to drive traffic and raise funds for its faith-based and not-for-profit clients.
In addition, KMA is assisting GodTube in the development and preparation of its newly added ministry broadcast pages.
"Joining forces is a win-win situation for KMA and GodTube," says Stapleton. "The level of expertise and depth of experience in both organizations is proving to be mutually beneficial."
The mission of GodTube.com is to use state-of-the-art, Web-based technology to connect Christians for the purpose of encouraging and advancing the Gospel worldwide. The Web site draws millions of unique visitors each month by offering a diverse array of Christian video content and providing thought-provoking and welcoming ways for people to explore their faith online.
Founded in 1984, KMA Direct Communications, Inc. is a direct response fundraising and marketing company, providing knowledge-based, multichannel solutions for faith-based organizations and other not-for-profits. KMA has offices in Dallas and London. Some current clients include Moody Bible Institute, Wycliffe Bible Translators, The Heritage Foundation, Trans World Radio, Dallas Theological Seminary, SIM/USA, and Mercy Ships.
