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The Pirates Who Don't Do Anything on DVD

The Pirates Who Don't Do Anything -- A Veggietales Movie

Kids Score Hidden Treasure on DVD Release

Contact: April Bostian, 828-963-0095, April@lovell-fairchild.com; Julie Fairchild, 214-536-0037, Julie@lovell-fairchild.com

NASHVILLE, Aug. 27 /Christian Newswire/ -- Big Idea and Universal Pictures announce the DVD release of The Pirates Who Don't Do Anything -- A VeggieTales Movie (veggiepirates.com), starring Larry the Cucumber, Mr. Lunt, and Pa Grape (Elliot, Sedgewick and George) as three animated moping misfits wanting to prove to the world they are heroes. After all . . . how hard could it be? On shelves October 11th, 2008 at Christian retail stores and October 14th, 2008 everywhere, Pirates is an all-new, feature-length movie that illustrates traditional values for kids, and the DVD comes packed with priceless bounty in more than two hours of bonus features.

The three hapless pirates made a cameo appearance in the 2002 theatrical release Jonah, A VeggieTales Movie, before landing their starring performance in The Pirates Who Don't Do Anything--A VeggieTales Movie, that sailed onto cinemaplex screens nationwide last January. During the theatrical run, and through this summer's vacation Bible school season, children and their parents watched the trio's exploits at sea, discovering along the way what it really means to be a hero! The soundtrack features artists like TobyMac, Newsboys, and Relient K singing showstoppers like "Yo Ho Hero," "Rock Monster" and "Jolly Jo's."

The Pirates DVD delivers a treasure chest brimming with more than 20 extras, including an all-new extended ending; family activities and interactive books, art and games; video and audio features (see list attached).

With all that fun, what could be better than pizza and a movie? Big Idea and Universal Pictures have partnered with Mama Rosa's Pizza and Our Old Italian Brand Pizza to include Pirates mail in rebate offers on more than a million pizzas in American supermarkets.

The Pirates Who Don't Do Anything--A VeggieTales Movie was written by Phil Vischer and directed by Mike Nawrocki. Built on solid values since the inception of VeggieTales in 1993, the franchise has sold more than 52 million DVDs/videos, 13 million books and more than 7 million CDs.
PIRATES BONUS FEATURES - More than two hours of extras!

  • All-new extended ending
     
  • Family activities and interactions 
  •  - BECOMING A REAL-LIFE HERO Video Feature
  •  - GOING TO SEA Video
  •  - PARENTS GUIDE Interactive Book
  •  - Family Treasure Adventure
     
  • Behind the Scenes
  •  - MAKING A VEGGIE PIRATE MOVIE Video Feature
  •  - WHY WE DO IT Video Feature
  •  - ART GALLERY – Bringing the Script to Life Interactive Feature
  •  - STUDIO COMMENTARY Audio Feature
  •  - CHARACTER COMMENTARY Video Feature
  •  - HOW TO DRAW Video Feature.
     
  • Bob & Larry's Playhouse (fun and games)
  •  - PIRATE SINGALONG Feature
  •  - TREASURE DETECTOR Matching game
  •  - PIRATES TRIVIA
  •  - PIRATE 101 WITH WILLORY AND ELLIOTT Learn to act and talk
    like a pirate.
  •  - FASHION PLANK GAME Interactive dress-up.
  •  - INTERACTIVE STORYBOOK
     
  • Bonus Clips
  •  - GAME CLUE Video Feature
  •  - EASTER EGGS Video Feature
     
  • DVD ROM
  •  - PIRATE FINGER PUPPETS
  •  - COLORING PAGES
  •  - DESKTOP WALLPAPER
  •  - WEB LINKS

MARKETING DETAILS
Marketing blitz that includes more than 150 million impressions include radio, print ads, Christmas shopping guide, pre-sale campaign, pirates parties with DVD premiere, family fun events, and grassroots in-home events.

PROMOTIONAL PARTNERS
MaMa Rosa's Pizza and Our Old Italian Brand Pizza – more than 1MM packages will feature a mail-in rebate offer for customers

The products will begin distribution 9/30/08.

TECHNICAL INFORMATION:
Street Date: October 11, 2008
Price: $29.99 SRP
UPC: 025195053389 (full screen) and 025195055369 (wide screen)
Running Time: 1 Hour, 26 Minutes
Layers: Dual Layer
Aspect Ratio: Anamorphic Widescreen 1.85:1, Full-Frame 1.33:1
Rating: G
Languages: English and Spanish
Subtitles: English
Sound: Dolby Digital 5.1

BIG IDEA, INC.
Big Idea, Inc., an Entertainment Rights group company, is the leading faith-based studio and producer of children's and family programming, characters and brands. Since 1993, Big Idea's best-selling animated series VeggieTales® has sold 52+ million videos, 13 million books and 7 million CDs. VeggieTales® and Big Idea's newest property, 3-2-1 Penguins!®, are in their second season as top-rated series on NBC Saturday mornings, Telemundo and ION TV via the qubo children's programming block. The studio's two theatrical releases, Jonah-A VeggieTales Movie (2002), and Universal Pictures' and Big Idea's The Pirates Who Don’t Do Anything-A VeggieTales Movie (2008), are distinguished among the top ten most successful faith-based films of all time. Big Idea also maintains an extensive presence in publishing, licensing and live entertainment arenas. For more information on Big Idea, visit: www.bigidea.com.


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