MEDIA ADVISORY, July 13 /
Christian Newswire/ -- Design4 Marketing Communications today launched its 20th year of serving national Christian ministries, pro-family issue advocacy groups, and public policy organizations with the announcement of the D4 Mobilizer, a new mobile marketing tool.
Known for high-impact messaging and media, the agency is expanding its service
capabilities with the addition of mobile marketing, a technology-driven form of
advertising and communication activity aimed at consumers and conducted over a mobile channel, such as a smart phone. Go to
www.design4.org/Mobilizer to view a short video.
"The Design4 Mobilzer enables our clients to create a quick, low cost-per-contact
dialogue with their supporters or customers. It helps increase reach, influence, and even funding," said Clint Cline, Design4 President.
Heading the new mobile marketing initiative is Design4 Senior Marketing Director Lesley Shackleford Bateman, a former AT&T marketing and public relations director and an early pioneer in internet marketing.
"Our clients will be able to acquire new supporters and donors, mobilize campaign volunteers and activate voters for a few cents per message," Bateman said. "They can easily control the amount spent on a campaign – or on a regular basis – by the number of messages sent."
According to Nielsen, more than 77% of US wireless subscriber lines subscribe to or purchase text-messaging capability. Text-messaging has become a new mainstream vehicle to market every product and service and is ideal when mobilizing support around important political and cultural issues. An understanding of the "texters"
and how they use short-code marketing is critically important to ensure ongoing growth and effectiveness.
"For the past 20 years we've given Christian ministries and conservative pro-family groups a creative and constructive voice in the public square," said Cline. "That means producing fresh ideas…daily…and employing new, high-tech, high-leverage ways to speak them into the culture."
Design4 Marketing is a national full-service marketing communications firm located
in historic downtown Plant City, FL. Visit www.Design4.org, follow us on Facebook www.facebook.com/design4 or on Twitter @d4mc.
