KMA's Knowledge-based, Multichannel Approach Proves Effective
Contact: Chris Lipscomb, KMA, 972-244-1900, clipscomb@kma.com
DALLAS, Feb. 14 /Christian Newswire/ -- Clients served by Dallas-based KMA Direct Communications rank among the top U.S. nonprofit organizations in donor performance, according to a recent study by a leading database marketing firm. Three of KMA's current clients participated in the study, which surveyed 15 of the major nonprofits nationwide. All three KMA clients finished in the top five.
The national study evaluated key fundraising indicators, including the amount of the average donation and the number of donations per active donor. The results indicate that the three KMA clients have some of the most loyal and high-value donors of any nonprofit.
Among the findings:
- KMA clients have average donations, or "gifts," of $62--well above the study average of $56--with one KMA client averaging $81.
- KMA client donors give more frequently than donors of other organizations. All three KMA clients ranked among the top five in "gifts per donor."
"The study proves that KMA's brand development approach and our integrated direct marketing strategies are helping organizations attract and grow loyal donors," says KMA Chief Strategy Officer Steve Stapleton. "Our clients are consistently outperforming the national average, as well as other peer organizations, in benchmark studies like this," he notes.
Stapleton says the study is further evidence that KMA's multichannel approach to reaching donors is working. "We're integrating traditional methods, such as direct mail and telemarketing, with new channels, including e-mail, microsites and other second generation Web-based thrusts," he explains.
"KMA is truly a leader in this field," Stapleton adds.
"Today's donors want to have options when they give to an organization," says Todd Dexter, KMA's president, "and that requires reaching them through a variety of new and sophisticated means."
Through its multichannel campaign planning process, KMA is helping organizations such as Moody Bible Institute grow their net direct marketing income to record levels, as they experience significant growth in the online giving channel. Moody's recent online campaigns, Operation Next and Share 2007, have helped the group set new donation records.
"This is an exciting time for KMA," says Dexter. "In addition to setting the standard for integrated direct marketing, we're also on the leading edge of enterprise wide direct marketing management and second generation Web initiatives. This combination creates unlimited potential for increasing net revenues and building stronger relationships between our clients and their donors."
About KMA
Founded in 1984, KMA Direct Communications, Inc. (www.kma.com) is a direct response fundraising and marketing company, providing knowledge-based, multichannel solutions for faith-based organizations and other nonprofits. KMA has offices in Dallas and London. Some current clients include Moody Bible Institute, Wycliffe Bible Translators, The Heritage Foundation, Trans World Radio, Dallas Theological Seminary, SIM/USA, and Mercy Ships.
