Contact: Rick Larimore,CEO, 714-974-8333; Vicki Pratt, Pres, 714-974-8333; both with Virtue Perfume, presskit9@virtueperfume.com

ORANGE, Calif., Dec. 10 /Christian Newswire/ -- IBI announces the launch of it's new Virtue® Perfumed Body Lotion, in time for holiday gift giving.

The wise men brought only the precious gifts of Gold, Frankincense and Myrrh, to the Christ child to honor His birth and Presence in the world.

"We were divinely inspired to created a fragrant reminder to be Godly focused and feel the Spiritual Presence within. Just as gold, frankincense & myrrh played a part in honoring Christ's birth, so too does Virtue®, 'The World's First Spiritual Perfume', honor it's purpose and your spiritual intent with such things of worth." said Vicki Pratt, President, of IBI, a niche fragrance company, Orange, CA.

"Only items of value were worthy of being presented to the baby Jesus. Such precious elements were assured in every aspect of Virtue's formulation and packaging. 24 kt Gold lettering grace our French bottle. Frankincense & myrrh along with oils from exotic woods and other elements, costing as much as $4,000/kilo, comprise the fragrance."

"It needed to be made as precious as possible and be affordable. Even our boxing has a real mother of pearl finish coating the box," offered Mr. Rick Larimore, CEO of IBI. "Our lotion has the finest ingredients from cutting edge European and American labs. Most perfumed lotions are mere carriers for the fragrance. Not Virtue® Perfumed Body Lotion. Your skin is cloaked with life giving moisture. Virtuous women and men, both, have reported their love of the lotion’s lack of tackiness or oil residue. Imagine . . . men love the fragrance, too."

Virtue®, a 1.7 fl oz Perfume costs $80/bottle and the 6.7 fl oz Perfumed Body Lotion retails for $42.00. Any $50 minimum purchase receives FREE SHIPPING~Ground within the USA and Canada. Holiday Promotion combines perfume and lotion for the special price of $99.00, including a bonus of 1 Perfume Mini-Sprayer.

Find out more about Virtue® at www.virtueperfume.com.  Join Virtue's mailing list on-site and be one of the first to hear about other Virtue® product débuts.

Virtue® perfume premiered at the Miss Anaheim pageant, March 11th, 2007, and officially launched on Virtue's new website April 3rd. Additional products are in development. For more information, please call 714-974-8333.

Press Contacts: Rick Larimore,CEO or Vicki Pratt, Pres
Phone: 714-974-8333
Fax: 714-974-4535
Email: presskit9@virtueperfume.com
Website: http://www.virtueperfume.com
~Variety of Hi Res Images Available for Press~