Contact: Paige Collins, 615-934-4162, paige@iconmediagroup.com; Jennifer Willingham, 615-483-4729, jennifer@iconmediagroup.com
CULVER CITY, Calif., Sept. 8, 2015 /Christian Newswire/ -- Sony Pictures/AFFIRM Films/Provident Film's faith-based family drama WAR ROOM continues to exceed expectations, on pace to take the box office crown in its second weekend. After opening as the #1 faith based movie of 2015 and the highest in the genre since HEAVEN IS FOR REAL (4/16/14), WAR ROOM had an incredible hold in its second weekend. The film is poised to take in $12.3 million from 1,526 locations for the 4-day holiday weekend, which brings the estimated total cume to $28.663 million.
Word of mouth, media attention, grassroots marketing and social media sharing continued to propel audiences to the theater over the holiday weekend. "Through several key elements including the strategic screen expansion, the targeted chase media campaign and promotions, the growing support from both the core audience as well as key leaders, churches, organizations and ministries in the faith community, we were able to ensure greater awareness of and access to WAR ROOM this past weekend," said Tana Evans, Vice President of Marketing and Distribution for AFFIRM Films. "There is obviously a demand for quality content that resonates with the faith audience. AFFIRM Films is excited to have partnered with Provident Films and the Kendrick Brothers once again on a film that is affecting the lives of millions of people across the country and the world."
WAR ROOM is the fifth film from Alex and Stephen Kendrick (COURAGEOUS, FIREPROOF, FACING THE GIANTS, FLYWHEEL) and has enjoyed media coverage from outlets such as Associated Press, Washington Post, Entertainment Weekly, Forbes, USA Today, Entertainment Tonight, CBS, FOX News, and others.
"This was a huge team effort between AFFIRM, Provident, the Kendricks and hundreds of churches and ministries to share an authentic story of faith that clearly resonated with the audience," said Kris Fuhr, Senior Vice President of Working Title Agency, who co-led the film's marketing on behalf of Provident Films with Tana Evans of AFFIRM.
The micro-budget ($3.5M) PG-rated WAR ROOM has proven to be the perfect programming for families of all ages seeking a wholesome and inspiring film. With an A+ CinemaScore, WAR ROOM is expected to have long legs well into the fall season.
A Kendrick Brothers production, WAR ROOM is distributed by Sony's TriStar Pictures with marketing by Provident Films and AFFIRM Films. A Kendrick Brothers production, WAR ROOM is distributed by Sony's TriStar Pictures with marketing by Provident Films and AFFIRM Films.
To learn more, visit:
WarRoomTheMovie.com
Facebook.com/WarRoomMovie
Media Contact: Paige Collins, 615-934-4162, paige@iconmediagroup.com; Jennifer Willingham, 615-483-4729, jennifer@iconmediagroup.com
About TriStar Pictures
TriStar Pictures is a Sony Pictures Entertainment (SPE) company. SPE is a subsidiary of Sony Entertainment Inc., a subsidiary of Tokyo-‐based Sony Corporation. SPE's global operations encompass motion picture production, acquisition and distribution; television production, acquisition and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. For additional information, go to www.sonypictures.com.
About AFFIRM Films
AFFIRM Films is a division of Sony Pictures Worldwide Acquisitions (SPWA), a Sony Pictures Entertainment (SPE) company, dedicated to producing, acquiring and marketing films that inspire, uplift and entertain audiences. www.AFFIRMFilms.com
About Provident Films
Provident Films, a division of Provident Music Group, develops, produces and markets faith-‐based films. Nashville-‐based Provident Music Group, a division of Sony Music Entertainment, has served for more than three decades, worldwide, as a leader in inspiring entertainment. www.ProvidentFilms.com
About Kendrick Brothers Productions
Kendrick Brothers Productions is the company of brothers Alex, Stephen and Shannon Kendrick that exists to honor Jesus Christ and make His truth and love known among the nations through movies, books, curriculum and speaking. By prayerfully blending engaging stories with doctrinal integrity, the Kendricks seek to encourage and inspire viewers and readers with resources that impact their spiritual lives and strengthen their families and personal relationships.
