Contact: Tracy McCarter, 800-927-0517, ext. 109

MEDIA ADVISORY, Oct. 7 /Christian Newswire/ -- Best-selling author of Fred Factor Mark Sanborn returns with what may be his most inspiring and powerful book yet--THE ENCORE EFFECT: How to Achieve Remarkable Performance in Anything You Do.

THE ENCORE EFFECT offers motivating advice on how to achieve not just a strong performance, but a remarkable one. Mark Sanborn provides the tools to keep our audiences applauding for more. His methods for a remarkable performance include:

Passion: The Fuel for Remarkable Performance
Preparation: Where Remarkable Performance Begins
Practice: It Won't Make You Perfect, but It Will Make You Better
Performance: How to Engage Your Audience
Polish: Making Your Performance Shine

Through his personal life stories and those of countless people he has encouraged, worked with, or been inspired by, Mark Sanborn reveals and illustrates the secrets to achieving a remarkable performance. By understanding our personal strengths and weaknesses and the fundamental habits of remarkableness, we can give show-stopping performances to our boss, colleagues, clients, and family and truly shine in all areas of our lives. THE ENCORE EFFECT shows us how to turn the routine into the remarkable, the everyday into the extraordinary.

Mark Sanborn is an international best-selling author and noted authority on leadership and customer service. Mark has served as the president of the National Speakers Association and is one of the youngest speakers ever to be inducted into the Speaker Hall of Fame. Mark has authored seven books and nearly two dozen audio and video training programs. His book The Fred Factor continues to be an international phenomenon that debuted as a Wall Street Journal and Business Week bestseller. His book You Don't Need a Title to Be a Leader was an instant Amazon business book bestseller. Mark currently lives in Highlands Ranch, Colorado, with his wife Darla and sons Hunter and Jackson.

www.marksanborn.com