Contact: Kirsten Calloway Smith, 765-404-9923, kirstencallowaysmith@gmail.com
FORT COLLINS, Colo., Mar. 31 /Christian Newswire/ -- What is really happening to church attendance amidst the backdrop of a failing economy? Although churches are claiming that attendance is on the rise, a recent Gallup poll challenges the veracity of this perceived phenomenon. While recessions HAVE been precipitators of church growth in the past, the same does not appear true this time around. But it could, and SHOULD be true. How? Ministries need to stop and ask this one important question:
How can churches meet the needs of so many people directly impacted by the economic crisis?
Answer: Marketing with purpose and integrity.
According to marketing and branding expert, Rod Arnold, founder of BrandSmart Marketing and author of What Smart Churches Know, "Churches have the prescription for people's fear and anxiety. The 'peace of God, which transcends all understanding' is what they really need; they just might not know it. This is the essence of church marketing -- communicating to people in a way that connects with real needs in their lives. Then getting those same people through the front door so that God and His people can minister to them." Arnold is using his blog, www.BrandSmartChurch.com to voice a challenge to conventional wisdom about the economy.
Arnold is passionate about helping churches do just that by stewarding wisely over the resources that God has given them. "It's about churches using their time, talent and resources as intelligently as possible so they can achieve maximum productivity and reach more people," he writes. The people, churches, ministries and media -- they all win.
To schedule an interview with Rod Arnold and hear more about how he sees this economic crisis as an unparalleled opportunity, please contact Kirsten Calloway Smith at 765-404-9923 or email kirstencallowaysmith@gmail.com.
About Rod Arnold: For more than 15-years, Arnold has worked with businesses, non-profit organizations and churches as a branding and marketing leader and strategist. Through BrandSmart and executive positions at Integrity Music, Group Publishing and Teen Mania, Rod has been responsible for building and marketing such brands as Hillsong United, Integrity Live, BattleCry, Group and others. Arnold is the founder of BrandSmart Marketing, a branding and marketing agency, and he lives in Fort Collins, Colorado with the love of his life, Michelle, and their four incredible children -- Ben, Bo, Jackson and Lily. Please visit Rod's blog at www.BrandSmartChurch.com or check out his website at www.BrandSmartMarketing.com.
