3D CGI Animation film, The Ten Commandments is company's first big screen film release

Unprecedented marketing campaign responds to a nationwide crisis...the illiteracy of The Ten Commandments.  Grassroots feature film campaign focused on developing unique methods of teaching children and families The Ten Commandments and the deeper meaning of the story

Contact: Lesley Burbridge-Bates, Motive Entertainment, 615-321-6400, lesley@motivemarketing.biz

LOS ANGELES, Aug. 16 /Christian Newswire/ -- Promenade Pictures has announced that it will release its inaugural big screen feature film as the first in its Epic Stories of the Bible franchise...The Ten Commandments.  Scheduled to release in theaters nationwide on October 26 2007, The Ten Commandments is a full-length, 3D CGI animation that brings the Bible classic to life in a film that uncovers the true meaning of faith and God's message of love to humankind - known as The Ten Commandments.

The Ten Commandments is directed by Bill Boyce (Hermie & Friends) and John Stronach (Ben Hur, Cahoots), and features an award-winning talent line up including Ben Kingsley (narrator voice), Christian Slater (Moses voice), Alfred Molina (Ramses voice), and Elliott Gould (God's voice) as well as acclaimed family screenwriter Ed Naha (Honey I Shrunk the Kids).

Filled with high adventure and a gentle sense of humor, the miraculous story of The Ten Commandments showcases Moses, an ordinary man with an extraordinary calling.  He was the only man in Biblical history to behold the face of God and call Him friend.  The film takes a unique approach to highlighting the humanity of Moses and displaying the power of God.

The film will be distributed by Promenade Pictures; a full-service production, distribution and marketing company specializing in the distribution of theatrical motion pictures and home entertainment. Promenade stands on the belief that they are the only U.S. distribution entity whose priority is to effectively market and distribute quality family entertainment in a way that is enjoyable and engaging, yet cost effective.

"We at Promenade are extremely proud to present The Ten Commandments as our first motion picture release," declares Frank Yablans (former president of Paramount and former CEO of MGM/UA), chairman and CEO of Promenade Pictures.  "Promenade Pictures is in a unique position to facilitate the production and distribution of quality values based entertainment to families worldwide. Not since the young Walt Disney and his brother Roy has a similar vision in 1938 has an opportunity like this been present."

Founded in 2003, Promenade Pictures was structured by an exceptional management team, all of whom have excelled in various management positions in the entertainment world.  The company is now strategically positioned to produce, market, distribute and fully service independent filmmakers with production budgets ranging $5 million to $30 million.  Promenade has entered into contracts and associations teaming them with many of the most recognized moral-valued authors, filmmakers and brands.

"We are thrilled to finally bring The Ten Commandments to life in an epic way the entire family can enjoy together," explains Cindy Bond, president and chief operating officer of Promenade Pictures.  "We are also happy that our marketing campaign will not only be entertaining, but also educational about the Ten Commandments."

Promenade Pictures is currently in pre-production on its second film in the Epic Stories of the Bible franchise entitled Noah's Ark - The New Beginning, which is scheduled for release in 2008.

"Not since my years working with Walt Disney have I been so happy to bring motion pictures to families.  I truly feel that we are helping accomplish God's work in bringing stories to film that will make a difference in the lives of people," reports Yablans.

"Motive Marketing is proud to be working with Promenade Pictures on the grass roots marketing for The Ten Commandments and the Epic Stories of the Bible franchise."  says Richard J. Schirmer, partner at Motive Marketing.  "We are especially excited to be working with Promenade on The Ten Commandments, having realized how much education is still to be done about the Ten Commandments from the Bible.  We're excited to work on such a terrific family film, but we're just as happy to be bringing about awareness and literacy of the Ten Commandments to leaders and families worldwide."

Los Angeles based Motive Entertainment, which directed the grass roots marketing campaigns for Mel Gibson's The Passion of the Christ, the Tom Hanks/Robert Zemeckis film, The Polar Express and the record breaking Walden Media/Disney epic series, The Chronicles of Narnia, will develop and maintain extensive marketing for the film.  The extensive grass roots campaign for The Ten Commandments, spearheaded by Schirmer and Motive Entertainment president, Paul Lauer, will include nationwide screenings and endorsements with key leaders, promotional materials, publicity, radio promotions and Internet.

The Ten Commandments will open nationwide in theaters on October 26, 2007.   For more information, visit www.promenadepictures.com.

For interview opportunities please contact:
Lesley Burbridge-Bates
Motive Entertainment
(615) 321-6400
lesley@motivemarketing.biz