Marketing and branding is no longer just a tool for Corporate America, but rather, it plays a vital role in reaching beyond the walls of the church and into the hearts and minds of a public looking for the "right" message -- a Smart message -- to grab their attention. A Smart church is able to successfully direct that attention toward the message of Christ.
Contact: Kirsten Smith, 765-807-2892, 765-404-9923, kirstencallowaysmith@gmail.com
FORT COLLINS, Colo. Mar. 17 /Christian Newswire/ -- Author, speaker, and marketing expert, Rod Arnold is releasing a book today titled What Smart Churches Know: How Branding and Marketing Know-How Can Revolutionize Your Church. This book is written specifically for every church leader who is passionate about his or her church, but struggles with knowing how to clearly convey his passion to the public.
"Smart marketing is all about stewardship. It's about churches using their time, talent and resources as intelligently as possible so they can achieve maximum productivity and reach more people," says Arnold.
Arnold's message is equally beneficial to media outlets -- including radio, TV, digital and printed publications. "Once churches understand how to think smart about marketing, they need advertising to get their message out. Churches need this information, and I'm doing everything I can to be a good steward and get it into their hands." says Arnold.
About Rod Arnold
For more than 15-years, Arnold has worked with businesses, non-profit organizations and churches as a branding and marketing leader and strategist. Through BrandSmart and executive positions at Integrity Music, Group Publishing and Teen Mania, Rod has been responsible for building and marketing such brands as Hillsong United, Integrity Live, Acquire the Fire, BattleCry, Dare2Share, Group and others. His years of work led to the development of the BrandSmart method, an innovative seven-step brand-building and marketing process. Arnold is the founder of BrandSmart Marketing, a branding and marketing agency, and he lives in Fort Collins, Colorado with the love of his life, Michelle, and their four incredible children -- Ben, Bo, Jackson and Lily.
For more information about What Smart Churches Know, or to order a copy of the book, please visit www.WhatSmartChurchesKnow.com. To schedule an interview, contact Kirsten Smith at 765-807-2892/765-404-9923 or kirstencallowaysmith@gmail.com.
