Nashville's Most Established Faith-Based Agency Forms New Media Buying Group Focusing on the Faith-Based Consumer
Contact: Laura Beth Stubblefield, 615-771-7144
NASHVILLE, June 23, 2014 /Christian Newswire
/ -- Propeller announces the expansion of their marketing capabilities to include a newly formed media buying agency under the imprint Propeller Media.
Propeller Media is based on both Propeller's deep understanding of faith-based consumers coupled with the best-of-class entertainment marketing and media team at Santa Monica-based Gary Group. Led by its president Rick Rogers, Gary Group adds decades of experience in digital, mobile, social, television, print, out-of-home and radio media buying and promotion. In addition, creative services, radio integration and promotion, and proprietary digital display solutions add to Gary Group's extensive capabilities. Propeller's team, led by experienced marketer and idea developer Bob Elder, has executed marketing campaigns on over 100 faith-based projects and marketed films generating over half a billion dollars in domestic box office.
As Propeller Media, the new, full service agency combines expertise in effectively activating Christian consumer engagement, while reaching an extensive family audience in the general marketplace. "With the explosive growth of the faith and family category, especially in film, we are expanding our services to maximize our clients marketing efficiency in reaching an audience we know quite -- now with an added layer of media-rich content," said Propeller president, Bob Elder.
Propeller Media's Rick Rogers shared, "We have been focused on ground-breaking media and marketing solutions for decades and find Propeller to be a great partner in reaching the faith consumer. We are thrilled to marry our proven solutions with Propeller's extensive grass-roots marketing expertise for upcoming film releases, television programming, music and other entertainment-based projects."
Laura Beth Stubblefield has been named Senior Director of Media and Communications for Propeller Media. She will lead strategy and oversee Propeller Media business, communications, and client services. Dana Chung will be responsible for spearheading all media buying efforts assuring optimum coverage of faith, family and, where appropriate, general audiences.
Propeller is a creative marketing and branding agency specializing in developing powerful brand experiences engaging with the faith and family consumer. With a unique blend of strategic marketing, product development, new media expertise and public relations, Propeller serves some of the most well known brands in entertainment media; bringing to life unique strategies that help companies and audiences connect with each other around brand experiences. Learn more at FlyPropeller.com
Gary Group has been and remains a leading agency to the music and entertainment industry. Their client list has expanded to include projects in sports marketing, theatrical, tune-in, pay-per-view and mainly projects and initiatives that have a finite window within which to deliver an audience . Breaking box office and pay-per-view financial records, achieving top ratings for programming it has been engaged to support, and working on more top-10 albums than any other agency in history, Gary Group remains active as a media, marketing and creative force. Learn more at GaryGroup.com