The Love Dare: Book by Popular Demand
A Movie Plot Device is Already a Bestseller
www.LoveDareBook.com
Contact: Nancy Lovell, 214-536-2329, Nancy@Lovell-Fairchild.com; Monique Sondag, 214-536-4319, Monique@Lovell-Fairchild.com
NASHVILLE, Sept. 12 /Christian Newswire/ -- Weeks before the movie Fireproof opens in theaters, The Love Dare, a book that began as a plot device in the film, has sold 300,000 copies into bookstores and is in its third printing. Sony Pictures opens Fireproof in some 750 theaters this Sept. 26.
"It's a plot device, it's a book, it's a marriage saver, it's a movement," says John Thompson, vice president of marketing for the book's publisher, B&H Publishing Group. "This is the fastest-selling book we've ever handled.
"In America, the average book sells about 5,000 copies," Thompson said. "The Love Dare, at $14.99 a copy in paperback, could be the top-selling Christian book of 2008." The paperback version hits stores in time for the movie's theatrical premiere this month. The keepsake edition coincides with the DVD release in spring 2009.
In the movie, after he and his wife have agreed to divorce, firefighter Caleb Holt's father gives him a handwritten book, a 40-day challenge to love his wife a. Caleb resents the exercises but goes through the motions: Day One: Love is Patient; Day Two: Love is Kind; Day Three: Love is Thoughtful. While Caleb bites his tongue, sets out coffee, and assesses his priorities, his wife, ignores each gesture. By day 20 Caleb breaks; he can't love without God. And the real love story begins.
In movie pre-screenings, audiences left asking, "How can I get that book?"
Churches want The Love Dare for their marriage classes, and counselors want it for couples. Timed for the movie's release, churches, groups, and classes are ordering the book in bulk.
The Love Dare and Fireproof come from the creators of Facing the Giants, the 2006 movie that surprised the film industry by showing in 1,010 theaters and earning $10.1 million at the box office using an all-volunteer cast from Sherwood Baptist Church where the Kendricks are associate pastors. To date, the Facing the Giants DVD has sold 1.5 million copies in 14 languages in 58 countries (on every continent!). Fireproof and Facing the Giants are marketed and distributed by Provident Films and Sony Pictures.
B&H Publishing Group, a division of LifeWay Christian Resources, produces some of today's most sought-after books, Bibles, church supplies, and multimedia products.
Learn more at www.LoveDareBook.com.
