Article by Holt, President of InChrist Communications, Showcased with Other Ministry Communications Professionals in Latest Edition of Outcomes Magazine, Published by Christian Leadership Alliance

Contact: Ty Mays, InChrist Communications Inc., 770-256-8710, tmays@inchristcommunications.com

CHARLOTTE, N.C., Dec. 8, 2011 /Christian Newswire/ -- Effective media relations for Christian nonprofit organizations boils down to a pair of fundamental concepts: know your ministry, and know your media.

Practical help on how to accomplish each of these basics is provided in "PR Proverbs: Practical Media Relations Advice for Ministry Public Relations Practitioners" (www.christianleadershipalliance.org/?PRProverbs), penned by leading faith-based public relations executive Palmer Holt, president of InChrist Communications, and published in the winter issue of Outcomes, the national magazine of the Christian Leadership Alliance (CLA).
 
Holt writes that effective media relations strategy means thoroughly understanding the niche that sets apart your ministry's core mission from everyone else, developing story sources within your organization and gaining the trust of and access to your organization's CEO.  Knowing your media entails developing clear understanding of what the media's needs and wants are, then delivering, Holt writes.

"Ministries needn't fear the media, and my tips can help any Christian ministry map out a basic public relations strategy that can raise the profile of the organization, which can translate into increased prayer support and more donor dollars," Holt said. "It's a win-win for the media and for the nonprofit.  'PR Proverbs' features nuts-and-bolts advice to get your charity started."

The magazine issue includes perspectives from outstanding ministry communicators representing Focus on the Family, Wycliffe Bible Translators, World Vision and many more.
    
"The authors in this edition possess a wealth of time-proven communications experience," said Scott Brown, editor in chief of Outcomes. "In today's fast-paced, information-saturated world, Christian leaders must break through the clutter to clearly and effectively share the message of what God is doing in and through the ministries they have been called to lead.

"This edition of Outcomes explores the roles of social media, public relations, marketing, storytelling and media relations in building ministry brands," Brown said. 

To view Outcomes magazine online, or to register for CLA’s bi-weekly e-newsletter Outcomes ONLINE, visit www.OutcomesMagazine.com. To learn more about or join CLA, visit www.ChristianLeadershipAlliance.org

Palmer Holt is president of InChrist Communications Inc. (www.inchristcommunications.com), a national, full-service communications firm primarily serving faith-based ministries, churches and businesses. Services provided include public relations/publicity, marketing, advertising and creative services/special projects. ICC clients include Mission Aviation Fellowship (MAF), Evangelical Council for Financial Accountability (ECFA), The Gideons International, Gospel for Asia, Open Doors, Outreach Inc., HCJB Global, The Mission Society, Denison Forum on Truth and Culture and Douglas Shaw & Associates.

Outcomes is the national magazine of Christian Leadership Alliance (CLA) (www.christianleadershipalliance.org), the nation's leading knowledge resource for enhancing the organizational effectiveness of Christian nonprofit organizations. CLA serves more than 8,000 members from Christian nonprofit ministries nationwide and others who benefit from CLA’s products and services. Outcomes, published and distributed quarterly to CLA members, fulfills CLA's mission to exhort, equip and empower Christian leaders for excellence in governance, leadership, management and resource development, to think biblically and lead effectively as faithful stewards in the service of Jesus Christ. 

For more information, or to arrange an interview with Palmer Holt, contact Ty Mays at 770-256-8710 or tmays@inchristcommunications.com.